Branding & Logotype Design

Established in 2023 as an early-stage startup, Passback.tv embarked on a journey to establish itself as the go-to name in CTV advertising. With a keen understanding of the importance of a standout brand in the competitive landscape, I sought to redefine its identity with a fresh perspective. By infusing the brand with a new personality, color scheme, and tone, I positioned Passback.tv as the trusted and intelligent leader in CTV advertising. Leveraging modern customized typography, a vibrant and impactful color palette, and a memorable icon, I crafted a brand identity that resonated with audiences and set Passback.tv apart from the crowd. This strategic rebranding initiative not only elevated Passback.tv’s visibility and credibility but also laid the groundwork for future growth and success in the ever-evolving CTV advertising industry.