eLearning App for Teenagers 

I was brought into the project as the Head of User Experience and Gamification. Following the initial stripped-down proof of concept (POC) and extensive user research and interviews, my task was to create an educational, gamified platform that engages teenagers and inspires lifelong learning. I developed multiple experiences, each blending different ratios of design, gamification, and education. Based on user feedback and data analysis, the final MVP design and experience emerged. Makes mimics many elements teenagers interact with daily, offering influencer-style content delivery and a fun, gamified approach that significantly boosts engagement and learning. Currently, Makes is being piloted with the Ministry of Education in Israel.